![]() ![]() Alter is an NYU associate professor who speaks about addictive behavior and incessant smartphone use. It’s less imminently dangerous than cigarettes, it can be done anywhere, and when you’re doing it, you’re not bothering anyone else (as long as you have the sound off).Ĭandy Crush eats up what Adam Alter calls “time slack”-five hours or more time per day that doesn’t need to be spent doing anything else. It’s perfectly engineered to be easy to get into, satisfying to stick with and addictive as hell. PHILIPPE HUGUEN/AFP/Getty ImagesĬandy Crush is, in short, the greatest boredom-killer in human history. So Why Is Candy Crush So Popular-and Is It Bad for Us? Candy Crush is the most popular game of all time on Android smartphones (beating out Angry Birds and Pokémon Go, among others). ![]() The franchise has made King $1.5 billion so far, and 230 million people jumped on the game in 2018-that’s a 17 percent increase over 2017. According to market analyst Sensor Tower, players of Candy Crush games spent an average of $4.2 million per day in 2018, up 6.5 percent from 2017. It pulls in close to $200 million in revenue per quarter. Apparently, though, there are a lot of people who have time on their hands.Ĭandy Crush is the most popular game of all time on Android smartphones (beating out Angry Birds and Pokémon Go, among others). The games satisfy a bored public: people on commutes who are looking for something to eat up the minutes, people with jobs that aren’t mentally demanding, or people who simply have time on their hands. The Candy Crush games were created by King, a studio now owned by gaming giant Activision.
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